Morbi is a small town located in Gujarat. In spite of being small it’s well known all over the world for its industries; especially ceramic industry. Morbi has made a mark as the largest ceramic manufacturer in India. What distinguishes Morbi is its unrelenting spirit of getting up again and again after being devastated. Morbi had twice been devastated by natural forces like flood and earth quake which shattered the town but could not shatter the spirit of its industrious people. The people of Morbi have rebuilt the town again with unending zeal and have made it the ceramic hub of the country. The real spirit of Morbi is neither in getting up again nor in its being the ceramic hub but it’s in the enterprising spirit of its people who are confident of defying all the odds and raising above all the standards. It’s not about companies or factories; it’s about people.
As a morbian I am proud of this unrelenting spirit and I think a lot of people can benefit by observing these success stories. I have tried to cover the major contributors to this industry and to the pride of having the least unemployment. Morbi has become a mini- India, name any state and you can find its people in Morbi. As a matter of fact there are lots of foreign people who frequent the streets of Morbi and are doing business with this small town.
Talking about the indomitable spirit which created the heroes out of common men I am going to take you on the roller coaster ride of the ceramic industries. We would enchant ourselves by these heroes. These successful heroes are born before our eyes and they climb the ladders of success before our eyes. The reader gets the chance to participate in their every struggle and win like them. We can accompany them in their ride to super success and feel that rush of adrenaline in our blood. What hurdles they faced and how they managed to rise in spite of these difficulties? How they gained momentum which decision in their life propelled them towards success? These are some questions which I have tried to unravel in the pages which have acted as wings to propel these heroes to their today’s position. I hope that we will together enjoy this flight and try to feel the sharp curves and smooth hills riding on the ever changing and ever flowing current.
Live a life that can come in books and inspire the millions…….